Creative direction
Producing services
Production design
Video production
Lifestyle photography
Studio photography
Video editing
Animation
Motion graphics
Color grading
A tasty way to shift your day into high gear–that's the tagline for Clif Bar’s eyebrow-raising product–Coffee Collection. It’s a coffee flavored Clif Bar containing the same amount of caffeine as a shot of espresso.
While planning how to reveal their new creation to the world, Clif came to us to execute their vision in the form of a video marketing campaign plus a photo and video asset library for their artists to pull from when crafting future creative assets.
Our challenge was to capture photo and video assets that would speak to this niche and to make sure we supplied Clif's creative team with enough creative building blocks to cover Coffee Collection's launch phase, and introduce the already-planned Coffee Mini bars.
Clif's world-building deck gave us a great idea of their vision. We broke it down into its components to make a production plan, which included locking down casting, wardrobe, props, locations, and crew.
We also had a day of shooting in-studio to capture some live-action elements we'd need for the video assets, and afterward, handled all the post-production in-house, including editing, compositing, animation, and color grading.
After the dust of production settled, we were able to pass Clif a world-class image library their artists could leverage to create all the marketing materials they'd need for the product's introduction cycle.
On top of this, the video assets we produced added texture and movement to the coffee house world Clif envisioned, reinforcing the look and feel in a more immediate way.
Production supervision, animation
Art direction
Concept design, world-building, social strategy
Concept design, world-building, social strategy
Project management
3D modeling and texturing
3D lighting and animation
Studio lighthing
Copywriting
Hand modeling
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Whether you have a kernel of an idea or a fully fleshed out plan, we want to work together to express your vision and help your brand project its true self. Reach out and let’s schedule a virtual meetup.
