Crave a Better Bite
Luna Keto Brownie Bites video launch campaign.
For Keto Brownie Bites, the Luna team came to us with a fleshed-out set of design comps, but was looking for ideas in terms of how to bring things to life in motion. Once we heard some of the music selections they had in mind, a style came to mind that we thought could work.
The animation style we adopted was simple, yet stylish. Instead of a traditional 2D animation workflow, we took a stop-motion approach, with each element popping on and off, creating the illusion of motion without needing to "animate" much at all. The result really complements the bold and graphic top-down design comps the LUNA team created, and the energy matches the uptempo music choices.
Deliverables included a hero product video, separate versions focusing on specific flavors and health claims, homepage and e-commerce page animated marquees, and looping social animations.