Concepting
Creative direction
Presentation design
Producing services
Casting
Locations
Production design
Art direction
Producing services
Creative direction
Lifestyle photography
Product photography
Iso flatlay photography
Food styling
Hair and makeup
Wardrobe
Color grading
File handling
Organization and delivery
Luna came to us wanting to create an image library they could use for the coming two years to create social posts and marketing materials that would solidify their brand’s style and unify its aesthetic across touch points.
They had a broad idea of where they wanted to take the brand visually in the coming years–which was a departure from the style they’d developed until that point–and a rough idea of the deliverables they thought they’d need to craft the transition.
Our task became turning their broad strokes into something concrete, and designing a path forward, which included concepting various lifestyle and product scenes, and executing the creation of images that would become part of their brand library.
They also wanted to focus their marketing more towards holistic wellness and savoring small moments, but they didn’t want the look and feel of their brand to change completely overnight, so it was important the imagery we created could drive toward this new focus while fitting in with their existing brand image.
We landed on an asset library concept that would involve three facets–lifestyle images, product images, and iso flatlay images.
We put together a pre-production deck outlining the nuts and bolts of what the asset library would consist of, and detailed references for the look and feel of props, locations, and talent.
The iso flatlay images would be shot on a second set alongside the product shoot, consisting of individual props and products shot on a flat grey surface that can be separated out and used to create whatever scenes the Luna team wanted to create. The finished comps created using these elements are basically collages that look like real-life scenes.
We set out to ease the pain of Luna’s brand team by creating a full-featured asset library that reflected their aesthetics and core values.
Over the course of the shoot, we captured lifestyle and product imagery of the highest quality, while making sure our ideas were in line with Luna’s vision by bringing them along step-by-step throughout the production.
The result is an image library infused with Luna’s signature style, and versatile enough to be used for the next two years and beyond.
Producing, creative direction
Concept design, creative direction
Art direction
Project management
Location management
Lifestyle photography
Product photography
Prop styling
Food styling, iso flatlay photography
Wardrobe styling
Key make-up
Lifestyle lighting
Whether you have a kernel of an idea or a fully fleshed out plan, we want to work together to express your vision and help your brand project its true self. Reach out and let’s schedule a virtual meetup.
