Calm Down

Looping social animations for Natural Vitality's CALM magnesium supplement drink mix.

Project Info


Natural Vitality via Clorox




This was a small project, but too fun to leave out.

Natural Vitality, another subsidiary of The Clorox Company, came to us to cook up some fun looping animations for their CALM drink mix.

They gave us graphic comps representing the final frames, and wanted us to figure out an interesting way to animate them in a way that invited repeated viewings.

The results, pushed out on social, are cute, fun, and definitely re-watchable.

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