Soba Ichi

Web commercial and process documentary.


Based in Oakland, CA, Soba Ichi is the only place in the world outside of Japan that makes their signature soba noodles by hand, from scratch, using traditional techniques.

We crafted a 30-second web commercial and a 17-minute process documentary to commemorate their receiving Michelin's coveted Bib Gourmand award.

Project Info


Soba Ichi


Video production
Video post-production

Soba Ichi web commercial

A simple, brief, and fun look at part of Soba Ichi's meditative noodle-making process.

Soba Ichi

Web Commercial

The Art of Soba

Process Documentary

The Art of Soba

A 17-minute process documentary that presents the making of Soba Ichi's famous noodles from seed to plate in a meditative, yet formalist way.  

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